Article Continues Under Jason Santa Maria just lately shared some ideas about pacing content material, and my developer mind couldn’t assist however take into consideration how I’d go about constructing the examples he talked about. The one fool-proof technique to obtain closely art-directed layouts like these is to jot down the HTML by hand. The … Read more
Article Continues Under Most net content material initiatives have each structural and editorial elements: for instance, the data must be structured to help the brand new responsive design, and the present copy wants an replace so it adheres to messaging and model pointers. I’m typically requested which is the perfect order to strategy the work: … Read more
There’s a curious idea in astrophysics generally known as the Drake Equation. Developed to quantify the potential for clever life in our galaxy, it raises a lot of odd questions, amongst them: does having intelligence, in the long term, truly profit or hurt a species? In different phrases, will amoebas finally outlive people within the … Read more
Article Continues Beneath Most of my initiatives contain constructing content material fashions, and I’ve a deep and abiding love for the method. I like teasing out the patterns and relationships in a giant mess of content material, then making a construction that marries improvement, design, and enterprise wants. I discover it very satisfying, like placing … Read more
Chapter 2 talked about that breaking off a small venture may make sense, relatively than tackling all of the content material throughout your group directly. Be sure you keep in mind the place your venture falls in your group or consumer’s total content material universe. Article Continues Beneath Your venture’s place within the group’s content … Read more
The primary rule of content material administration techniques is that you just’re utilizing the flawed one. Utilizing WordPress? You’re a fifth-grader working a coloring-contest weblog. Drupal? You ought to be utilizing WordPress. An enterprise answer? You’re an open-source Judas. Article Continues Under That is the way it usually feels, no less than, in case you … Read more
“We need to go viral!” says the chief communications officer. “Can’t aid you” was once our customary reply. However by doing this, we’ve left social media within the arms of entrepreneurs and self-appointed “gurus” extra involved with Klout than consumer wants. It’s about time we reclaimed social media. Article Continues Under If the net business … Read more
As a content material strategist, I work on groups with agile builders, person expertise designers, person acceptance testers, product managers, and knowledge scientists. A mere decade in the past, I’d have been referred to as a journalist or an editor. I’d have labored with copyeditors, proofreaders, graphic designers, and printers—however occasions, job titles, and platforms … Read more
These of us working in content material technique know that it’s a wealthy and sophisticated self-discipline. We perceive, after all, that there are various kinds of content material strategists. However we have to do not forget that exterior of our content material technique bubble, the self-discipline remains to be fairly new to colleagues and shoppers. … Read more
I received an Emmy for conserving a web site freed from dick pics. Article Continues Under Formally, my award certificates says I used to be on a workforce that received a 2014 Emmy for Interactive Media, Social TV Expertise. The class “Social TV Expertise” sounds far classier than my true contribution to the undertaking. The … Read more