A yr in the past, shoppers needed to be offered on the wonders of dynamic database-driven web sites. The pitch went one thing like this: Article Continues Beneath Whereas requiring a bigger funding up-front when in comparison with static HTML websites, the long-term advantages of the database-driven mannequin are important. Not having to pay $200/hour … Read more
A notice from the editors: This traditionally necessary article—a part of the primary collection to indicate internet designers what they wanted to learn about iPhones—was sensible for its time, however is now outdated. Until you’ve been hiding in a cave with Osama bin Laden, you realize that Apple is promoting an iPhone and that it’s … Read more
Net copy remains to be, for probably the most half, being written in much-less-than-ideal circumstances by individuals who aren’t writers and don’t have any time. That’s an issue, nevertheless it’s not one we’re prone to resolve within the subsequent few years—significantly not with a recession forcing many individuals to do ever extra with ever much … Read more
We, the individuals who make web sites, have been speaking for fifteen years about consumer expertise, info structure, content material administration techniques, coding, metadata, visible design, consumer analysis, and all the opposite disciplines that facilitate our customers’ skills to search out and devour content material. Article Continues Beneath Weirdly, although, we haven’t been speaking concerning … Read more
As an business, we’ve principally discovered that if we don’t need content material issues to sabotage our net initiatives, we have now to plan forward. Whether or not we’re creating the content material with our shoppers or serving to them to create it on their very own, we all know that it’s vital to rent … Read more
Over the previous yr, the content material technique chatter has been constructing. Jeffrey MacIntyre gave us its raison d’etre. Kristina Halvorson wrote the decision to arms. Panels at SXSW, displays at An Occasion Aside, and regional meetups proceed to construct the drum roll. However how do you begin buzzing the content material technique tune to … Read more
The time period “curate” is the interactive world’s new buzzword. Throughout content material creation and governance discussions, consumer pitches and inventive brainstorms, I’ve watched this phrase acquire traction at virtually warp pace. As a transplant from museums and libraries into interactive media, I can’t assist however ask what’s it about this phrase that deserves redefinition … Read more
Making an attempt to repair a company’s content material issues by putting in a content material administration system (CMS) is like attempting to avoid wasting a wedding by reserving a vacation. We all know {that a} profitable net mission wants a content material technique—however in the case of the CMS, we cease pondering strategically. Regardless … Read more
No one must persuade you that it’s essential to check your web site’s design and interplay with the individuals who will use it, proper? But when that’s all you do, you’re lacking out on suggestions about an important a part of your web site: the content material. Article Continues Beneath Whether or not the aim … Read more
In content material technique, there isn’t any playbook of generic methods you’ll be able to choose from to assemble a plan on your shopper or challenge. As a substitute, our self-discipline rests on a sequence of core rules about what makes content material efficient—what makes it work, what makes it good. Content material could must … Read more